David Norton, MBA ’95, serves As a Outcome of the Chairman and Chief Advertising Officer of GALE Companions, a digital and analytics-based mostly agency / consultancy that has grown to Greater than 750 people in simply over seven years, working with prime fashions throughout a broad differ of industries, collectively with retail, CPG, monetary providers, healthcare and pretty A pair of gaming consumers. Beforehand, He wAs a Outcome of the CEO of Accent for 18 months, an $80M entity with 2k staff which Is Concentrating on buyer care. MDC purchased Accent to Startek at 6 occasions EBITDA after David reworked it in a multi-channel buyer engagement agency partnering with consumers Similar to Dash, Bridgestone and BJ’s.David is now serving on his third Board with Summit Companions, after two very worthwhile $1B exits, Nationwide Veterinary Associates to Ares and Blue Pearl Emergency Veterinary Care to Mars.
Named 2010 Chief Marketer of the Yr by CMO Journal, David brings deep expertise in turning insights and analytics into movement in marketing and operations. David spent 13 years at Harrah’s & Caesars Leisure the place as CMO, he oversaw The agency’s CRM, loyalty program, mannequin, promoting, lodge income administration, multicultural marketing, shopper insights, VIP marketing, teleproviders, all web websites, entertainment and retail shops and a price range of Greater than $200M. He additionally has vital expertise with PE corporations, collectively with Apollo, Bain, GI Companions, TPG, Summit Companions, CDR, and Ares.
Furthermore, David launched a e-book with McGraw Hill referred to as The Extreme Curler Experience That provides insights on The biggest Method To make the most of intypeation and digital know-how To rework organizations.
He started his profession at MBNA in Management Enchancment earlier than serving to to type A strong loyalty pertype and moved to American Categorical the place …….
Source: https://www.loyola.edu/academics/data-science/blog/2022/data-science-panel-event