Consumer insights platform DISQO has appointed Yannis
Pavlidis as vice president of data science and analytics, reporting to Drew Kutcharian, co-founder and chief technology officer.
Pavlidis, who joined DISQO from Walmart, will lead the
company’s growing data-science team, deploying innovative methods and technologies.
At Walmart, Pavlidis served as the senior director of data science for Walmart’s ecommerce business.,
building and leading data-science teams across various divisions including Sam’s Club, Walmart.com, Walmart Online Groceries and Walmart International.
Pavlidis joined Walmart in 2011
through the acquisition of OneRiot, where he was one of the early architects of the company’s real-time search engine and social media behavioral platform. He also co-founded Personity, a
presence and availability company, which was acquired by Openwave in 2002.
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Search & Performance Marketing Daily caught up with Pavlidis to discuss data, trends, professional
goals, technology, and challenges.
Search & Performance Marketing Daily: Why join DISQO?
Pavlidis: After 10 years in retail with Walmart, I
was looking for a new challenge. The two most important parameters were good people and data-driven decision making. I wanted to join a company where data science was paramount to its success. DISQO
exceeded my expectations in both areas.
The interviews were phenomenal. The people I met were authentic and real, and I knew I would enjoy the culture. After talking with Armen Adjemian,
co-founder and CEO, I realized the critical role that high-quality data and data science play in DISQO’s consumer insights platform. It’s integral to the end-to-end quality DISQO provides to
their clients who are looking to build insights they can trust.
Finally, the wealth and scale of the zero-party data from DISQO’s audience members, now at my fingertips, is a playground
too good to resist for a data scientist like me. It promises to motivate and challenge me and the team I’m building.
S&PMD: You joined the company in October. What
are you working on now?
Pavlidis: I’m well down the road with my 90-day plan set up for me by Drew Kutcharian, co-founder and CTO. As you would expect, there has been a lot
of time spent meeting people and assessing the data science and analytics needs across our clients, our platform, the products we have today, and those that are in the pipeline.
I’m
conceiving the evolution of our data-science practice as our platform scales to help ensure the integrity of the insights our …….