Private equity house Maven Capital Partners has managed a six-figure investment by the Northern Powerhouse Investment Fund (NPIF) into a Liverpool-based data science specialist. 

The funding package will enable Margin Guardian to create ten new jobs in the region, develop an Android version of its platform, and fuel marketing activity.

Margin Guardian is a platform that provides fashion retailers with data insight and targeting services.

Funds will allow the business to invest in its platform, commercialise and develop an android version of its app, in addition to the iOS version, as well as fuel its marketing activities.

Headquartered in Liverpool, MG has built a platform that provides retailers with unique data insights, including price, viewed products and saved products direct from the consumer. 

These insights then enable fashion retailers to make more informed decisions on markdowns of stock, reducing leakage and enhancing profit margins, a by-product of blind reductions.

Dean Cox, senior investment manager at Maven Equity Finance, said: “MG was founded by a strong team of retail experts and the technology they’ve created addresses a genuine need for both retailers and consumers. 

“MG have received encouraging traction from several high-profile retailers, and we’re pleased to support Richard, Stephen and Stewart at such a pivotal point in the company’s growth journey. We look forward to working with the team to help drive MG forward.”

Richard Blanchard, chief executive of Margin Guardian, said: “We believe retailers increasingly need advanced data insight to maintain competitiveness and profit. 

“Our unique purchase intent data will allow them to do just that. We are excited to be partnering with Maven on our journey as they truly understand the data revolution underway.”

Sean Hutchinson at British Business Bank, added: “Providing investment for innovative, high-growth companies such as Margin Guardian, is part of what we set out to achieve when we launched the Northern Powerhouse Investment Fund in 2017. 

“This deal highlights the support provided by our fund managers and demonstrates the rich pool of potentially world beating companies in Liverpool City Region. It is good to see another Northern business seeking opportunity and driving forward new, data-led solutions.”

Source: https://www.insidermedia.com/news/north-west/npif-maven-supports-margin-guardian-with-a-six-figure-investment